As the Social Media Marketing Associate, I worked to develop strategic social media campaigns that resonated with the company's target audience. These campaigns were largely focused on the promotion of Tunaskin events, such as the Beach Keeper's Club and Race World Offshore. In addition to developing these social media campaigns, I studied social media trends and developed content related to what was trending, which largely related to the creation of Instagram Reels. Finally, this position allowed me to also explore product design, with my set of towel designs becoming a part of the Fort Myers Beach collection.
Product Design
This towel product design focused on developing a product that would be sold in the Fort Myers Beach location. In the design process, I wanted to create a unique vintage style to reflect the vibrant history associated with Fort Myers Beach, which was a popular tourist destination throughout the 20th century. The design resembles a vintage postcard with a scripted font paired with a bold sans-serif font. I went with a color wave background to emulate the waves of the ocean but also to add to the vintage feel of the design. Below are the various colorways I developed when designing this towel, and the designs above are the final designs that the production department agreed upon.
Instagram Reels
These Instagram Reels were created to engage with our followers, promote products, and show the identity of Tunaskin. These reels were developed through research of social media trends and utilize sounds that resonate with the company's values and brand identity. These posts overall increased follower engagement by 26%.
Race World Offshore
The Race World Offshore Marketing Campaign focused on promoting Tunaskin's sponsorship of the event, which involved providing official race day apparel. The main goal of this campaign was to drive sales for the race day apparel, which proved to be successful on the day of the event when all products were completely sold out. This campaign was very successful in not only driving sales but also promoting followers to attend the event, with the page reach increasing by 189% compared to other posts.
Beach Keeper's Club
This marketing campaign focused on promoting the event to get people involved with helping the community and fulfilling the brand's core value of sustainability. The main campaign goal was to increase sign-ups. This was done through various social media posts to encourage followers to register. The campaign was successful in driving more participants to attend, which resulted in 32 sign-ups and a 17% increase in attendees compared to previous years.
