Tunaskin was seeking to develop new towel designs as part of the stores grand re-opening at their flagship store in Fort Myers, which was closed due to significant damage after Hurricane Ian.
As a marketing associate, I was asked to develop the new towel designs for this initiative. Featured as a new in-store only product, the towel quickly became a best seller on opening day, which contributed to a portion of the companies proceeds for victims of Hurricane Ian.
Additional colors that were experimented with.