Product Design

In this Case Study, the client asked for the development of a packaging campaign for Starbucks in the US. Surveys were conducted to determine consumer preferences for packaging. The survey included 25 college students from Florida Gulf Coast University, between the ages of 18-25. Of the 25 students, 16 were women and 9 were men. After the survey was conducted, the data concluded that the target audience was more inclined to visit Starbucks when seasonal or special occasion packaging was implemented. Based on the survey results, Packaging was developed for each season utilizing Cricut Design studio to make the physical packaging designs accompanied with props and food to develop product photography. This project utilized Adobe Illustrator, Photoshop, and Cricut Design Studio to create the physical product displays.

Autumn

This design was created to emulate the warmth and vibrance of fall, with ornate leaf patterns and pops of orange, red, yellow, and green placed around the detailed gold leaf foil. The display shows a coffee tumbler, pastry bag, peanut butter cookies, and autumn leaves to create a deep warmth. This set was inspired by the song "Autumn" by Nat King Cole.

Winter

This design set was created to represent the holiday season and winter. The packaging shows gold foliage accompanying the white and red berries against a green background intended to emulate Holly. The display is complete with the coffee tumbler, pastry bag, shortbread cookies, holly foliage, red ribbon, and tiny white stars that come together in a collage of holiday fun.

Spring

For this design set, inspiration was derived from Japan's springtime cherry blossom season. The gold flowers against a pink background create a warm and bright look on the packaging. This set includes the coffee tumbler, pastry bag, sugar cookies, pink ribbon, and cherry blossoms to accent the delicate designs.

Summer

Lastly, for this design, these colors were chosen on behalf of Starbucks ' color palette in honor of its 50th anniversary. The warm golds, browns, and deep greens were also inspired by the song "Summertime" by Ella Fitzgerald. These designs represent what Starbucks as a company represents, which is a comfort and sense of home that Starbucks strives to recreate in its shops. This display features a coffee tumbler, pastry bag, blackberry cookies, a golden accent book, gold ribbon, and golden leaves.

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