Returning Room Selection Campaign
This marketing campaign was a collaborative project with the FGCU Housing Marketing Team. This campaign is directly inspired by Windows XP and analog television sets based on current trends of nostalgia and early internet design that are popular among the college-age target audience. This aesthetic was chosen to create visual interest and catch the attention of students to promote current FGCU Students to return to on-campus housing. The designs were created using University branding guidelines and utilized Adobe Illustrator, After Effects, and Premiere Pro to create unique designs for Instagram Reels and Facebook videos.
Returning Room Selection Instagram Reel